Since inception in 2013, CoinMarketCap has become the world’s most used price-tracking source for retail users when comparing thousands of crypto assets.
Today we have also grown to become the preferred business partner for renowned, respected brands with a daily reach of millions of users and highly targeted advertising solutions.
One of our favorite success stories is Crypto.com. Read on to learn more!
Who Is Crypto.com?
Crypto.com is a platform that pioneers financial transactions in cryptocurrencies, working on real-life adoption in a relatively new industry despite the challenges.
Its key mission is to make crypto more accessible and truly spendable for the public, positioning itself as a one-stop shop where people come to buy, sell and spend crypto.
Today, Crypto.com has over 1 million users enrolled on its platform and continues to be a powerful alternative to traditional financial services. Here’s how they achieved that with advertising on CoinMarketCap.
The Challenge: Gain a Widespread, Dedicated User Base
Crypto.com has a line of products that serve to empower and help the mainstream public become cryptocurrency users, including:
Crypto.com had two main business objectives in mind when it was looking for partners:
Working With CoinMarketCap: High Quality Data and Maximum Exposure
Kris Marszalek, co-founder and CEO of Crypto.com, made the choice to use CoinMarketCap as a key advertising partner for its powerful data and analytics.
To kick things off, Crypto.com leveraged a partnership via CoinMarketCap’s Button program — one of the best marketing returns-on-investment for Crypto.com today.
The Results: A Click-Through-Rate That Went Through the Roof
At the end of the year-round campaign, Crypto.com received several hundred thousand clicks via its Button program partnership alone. To further increase the campaign’s exposure, Crypto.com header banners were placed at the top of each page on CoinMarketCap.
These results are a strong testament to CoinMarketCap’s ability as a strong acquisition channel for Crypto.com, keeping the brand at the forefront of cryptocurrency consumers’ minds.
In 2020, Crypto.com continues to work closely with CoinMarketCap, utilizing data insights from last year to begin a new advertising partnership for its newly launched exchange and its Syndicate Token Listing Events — all to further its mission in accelerating the world’s transition to cryptocurrency.
–Kris Marszalek, Co-Founder & CEO of Crypto.com
Interested in learning how CoinMarketCap can drive success to your marketing campaigns and help reach your business goals? Contact us here today!
The post Case Study: CoinMarketCap Drives Product Adoption for Crypto.com appeared first on CoinMarketCap Blog.
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